Yachting tourism is an emerging industry in coastal regions, particularly in the Mediterranean countries. The rising success of yachting tourism induces a significant boom in its relevant business segments. As a type of leisure tourism, yachting tourism plays a big role in an experience economy,...

Purpose This paper aims to investigate the relationship between legitimate and expert social power types of preadolescent children on the influence perception in their mothers' purchasing behavior in Peruvian toy stores. The literature review takes into consideration the concepts of social power...