Understanding potential of a city can be defined by some indicators. One of them is by identifying six indicators that well known as Nation Brand Hexagon. Nation Brand Hexagon are: People, Tourism, Exports, Governance, Investment and Immigration, and Culture and Heritage. By understanding and...

The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...

This paper reflects on a "cultural industry model" with important potential for local development, which is the network of independent cultural producers of Brazilian slums. The landscape of favelas is unique: plagued by poverty and crime, they have come to encapsulate the worst aspects of...

The relatively short social and economic history of the urban Gulf has undergone radical evolutions over recent years. Cities in the Gulf have advanced on investing in holistic urban planning and branding strategies. The majority of these investments were not merely intent on supplying various...

The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...

The creative class approach (Florida, 2002b) has led to many developments. Therefore, measurement of creativity (Chantelot, 2010), economic influence of creative people in urban (Marlet & Van Woerkens, 2007) and rural (McGranahan & Wojan, 2007) environments, or creative people geography...

The article analyzes the problems of socio-cultural sphere in the new economy, as well as the impact of socio-cultural sphere on the brand of St.Petersburg, paper also discusses possibility of evaluation of changes in brand strength due to socio-cultural impact. The proposed method of estimation...