Asian city brand meaning : a Hong Kong perspective
Year of publication: |
January 2018
|
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Authors: | Merrilees, Bill ; Miller, Dale ; Ge, Gloria L. ; Tam, Charles Chin Chiu |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 1, p. 14-26
|
Subject: | City brand meaning | Intangible cultural heritage | City branding | Brand associations | Survey translation | Brands that do good | Stadtmarketing | City marketing | Markenführung | Brand management | Hongkong | Hong Kong | Kulturgüter | Cultural heritage | Markenimage | Brand image |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1057/s41262-017-0073-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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