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The logo matters : the effect of the logo type on the attitude towards co-products

Heberle, Antonia; Gierl, Heribert - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 743-760

Persistent link: https://www.econbiz.de/10011799710

Creating a value driven entrepreneurship opportunity using design thinking and 'servitisation'

Collins, Hilary - In: Embracing Sustainability Management Through Excellence …, (pp. 200-216). 2024

Persistent link: https://www.econbiz.de/10014584575

Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link

Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982

Persistent link: https://www.econbiz.de/10010364065

Customer segmentation in retailing based on retail brand patronage patterns

David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459

Persistent link: https://www.econbiz.de/10011534009

Online purchaser segmentation and promotion strategy selection : evidence from Chinese E-commerce market

Liu, Ying; Li, Hong; Peng, Geng; Lv, Benfu; Zhang, Chong - In: Mathematics in business management : [International …, (pp. 263-279). 2015

Persistent link: https://www.econbiz.de/10011488427

Segmenting customers based on key determinants of online shopping behavior

Vinerean, Simona; Opreana, Alin - In: Organizations and performance in a complex world : 26th …, (pp. 385-400). 2021

Persistent link: https://www.econbiz.de/10012417027

How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483

Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

Persistent link: https://www.econbiz.de/10012221822

Creative class vs. individual creativity : a multi-level approach to the geography of creativity

Alfken, Christoph - 2014

ecological fallacy. Hitherto, economic geographers seem to have ignored insides from other disciplines studying creativity. In … psychology it is not a dichotomy of creative and non-creative individuals, instead it is acknowledged that creativity is a matter … individual's personality based on five basic dimensions: extraversion, agreeableness, conscientiousness, neuroticism, and …

Persistent link: https://www.econbiz.de/10011492597

Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design

Jung, Hong Seob; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of business research : JBR 67 (2014) 10, pp. 2171-2178

Persistent link: https://www.econbiz.de/10010400094

Associative and dissociative comparative advertising strategies in broadening brand positioning

Jewell, Robert D.; Saenger, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1559-1566

Persistent link: https://www.econbiz.de/10010379270

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