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Impact of political marketing in digital environment on voters with regard to their age
Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020
Persistent link: https://www.econbiz.de/10012601622
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Smarketing - integration of sales and marketing
Nobilo, Ivana; Herak, Ivan; Laninović, Dejan - 2020
Persistent link: https://www.econbiz.de/10012601633
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The Romanian consumer's perception on the whole grains market : opportunities and barriers consumption
Pop, Ruxandra-Eugenia; Rusu, Alecsandra - In: Agrarian economy and rural development : trends and …, (pp. 99-107). 2023
project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …
Persistent link: https://www.econbiz.de/10014547032
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From rationality to emotionally embedded relations : envy as a signal of power in stakeholder relations
Siltaoja, Marjo; Lähdesmäki, Merja - In: Journal of business ethics : JOBE 128 (2015) 4, pp. 837-850
Persistent link: https://www.econbiz.de/10011289814
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CSR policies : effects on labour productivity in Spanish micro and small manufacturing companies
Sánchez, Pablo Esteban; Benito-Hernández, Sonia - In: Journal of business ethics : JOBE 128 (2015) 4, pp. 705-724
Persistent link: https://www.econbiz.de/10011289834
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Does the quality of lender-borrower relationships affect small business access to debt? : evidence from Canada and implications in China
Johan, Sofia Atiqah; Wu, Zhenyu - In: International review of financial analysis 36 (2014), pp. 206-211
Persistent link: https://www.econbiz.de/10010530836
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Managers and management on industry and construction businesses in the region of Vale do Sousa
Diniz, Francisco; Duarte, Nelson - 2011
This article goal is to analyse firms and manages behaviour on a Portuguese region on construction and industry businesses. The results are based on 251 questionnaires. Usually managers present a low level of school education (changing recently). On what regards management issues it was realized...
Persistent link: https://www.econbiz.de/10011553485
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Digital marketing adoption framework for small businesses in Egypt : a grounded theory approach
Fareed, Ghadir; Tantawi, Passent - In: Eurasian Business and Economics Perspectives : …, (pp. 251-268). 2022
Persistent link: https://www.econbiz.de/10013174337
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Forms of control of advisory contracts in small businesses : case of Poland
Głodek, Paweł - In: Eurasian business perspectives : proceedings of the …, (pp. 289-299). 2020
This chapter focuses on forms of control used by small businesses in contracts with different advisors that supply business advice. The use of legal agreement and personal trust are compared in the chapter. The analysis is carried out using the results of a study of 400 small companies operating...
Persistent link: https://www.econbiz.de/10012793744
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The use of IT tools in small businesses in Poland
Ratalewska, Magdalena - In: Eurasian business perspectives : proceedings of the …, (pp. 329-342). 2020
Small businesses, aware of the development trends prevailing in the market and the competition, have begun to use increasingly often the Web and its tools as a place of their business activity and to extend the scope of their activity through virtual reality. The small business sector can...
Persistent link: https://www.econbiz.de/10012793747