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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000696835
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Mächte des Marktes : der ohnmächtige Verbraucher ; [Beiträge der Tagung Sommerakademie Kapfenberg: Mächte des Marktes, im Juli 2006]
Kollmann, Karl; Schmutzer, Manfred E. A. - 2007
Persistent link: https://www.econbiz.de/10003574605
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The consumer revolution in urban China
Davis, Deborah (ed.) - 2000
Persistent link: https://www.econbiz.de/10000678476
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Aldisierung : ist Geiz geil? Oder: Die Entwicklung einer neuen Konsumkultur
Lehmann, Hanna (ed.); Böckermann, Gregor (contributor) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414467
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Consumer behavior and energy policy : an internat. perspective
Monnier, Eric (ed.); Gaskell, George (contributor) - 1986
Persistent link: https://www.econbiz.de/10013483940
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Evaluating the product portfolio of Japanese public service broadcaster : consumer vs. citizen's view
Tsuji, Masatsugu (contributor);  … - International Telecommunications Society - 2014
), Japan's PSB, as a research target, and analyzes its portfolio management. NHK has introduced the VFM (Value for Money) index …
Persistent link: https://www.econbiz.de/10010471149