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Empirical study on how social media promotes product innovation

Idota, Hiroki (contributor); Bunno, Teruyuki (contributor); … - International Telecommunications Society - 2014

Social media such as SNS, Twitter, and the blogs has been spreading all over the world, and a large number of firms recognize social media as new communication tools for obtaining information on consumer needs and market for developing new goods and services and promoting marketing. In spite of...

Persistent link: https://www.econbiz.de/10010470024

Special issue : 2007 La Londe conference ; marketing communications and consumer behavior

Askegaard, Søren (contributor) - 2008

Persistent link: https://www.econbiz.de/10003766333

Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]

Wedel, Michel (ed.); Pieters, Rik (contributor) - 2008

Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements … during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S … Raghubir -- Are visual perception biases hard-wired? / Priya Raghubir -- Spatial perception research: an integrative review of …