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Relationship between ethics and Fair Trade supply chain organisation and performance: the case of Italian Alternative Trade Organisations (ATOs)

Zanasi, Cesare; Paluan, Lorenzo - 2007

Fair Trade related import from developing countries is quickly growing although it still represents a small share of the total import. Its influence on the development of rural areas in developing countries is related to both quantitative growth and the respect of its ethical code. Large food...

Persistent link: https://www.econbiz.de/10009445128

Pedagogical innovations in sustainable development: Fair trade in the classroom

Lewis, Katrina; Dickinson, Torry; Lewis, Summer - 2009

.S. marketing coordinator for a Guatemalan woman's textile cooperative, author, researcher, and educator. …

Persistent link: https://www.econbiz.de/10009464025

The art of relationships

Stegemann, Nicole; Sutton-Brady, Catherine; Wynstra, J. … - University of Western Sydney; University of Sydney; … - 2005

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

Persistent link: https://www.econbiz.de/10009481939

Country of origin' and 'psychic distance' : separate constructs or two sides of the one coin?

Fletcher, Richard; Wynstra, J. Y. F.; Dittrich, K.; … - University of Western Sydney; University of Western Sydney; … - 2005

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Persistent link: https://www.econbiz.de/10009482110

The link between NPD activities and market volatility : an empirical study

Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008

New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...

Persistent link: https://www.econbiz.de/10009482114

Networks and buyer behaviour at the base of the pyramid (BOP)

Chikweche, Tendai; Fletcher, Richard; Baraldi, Enrico; … - University of Western Sydney; University of Western Sydney; … - 2008

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …

Persistent link: https://www.econbiz.de/10009482152

Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney

Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003

The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...

Persistent link: https://www.econbiz.de/10009482242

An evaluation of marketing issues in sales force automation

Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003

Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...

Persistent link: https://www.econbiz.de/10009482243

Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours

Gouin, Stephane; Charles, Erwan; Boude, J.P. - 2006

marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …

Persistent link: https://www.econbiz.de/10009445573

Radio frequency identification (RFID) and supply chain performance : a conceptual framework

Waters, Stephen; Rahman, Shams; Asia Pacific Management … - University of Western Sydney; University of Wollongong; … - 2006

This paper develops a conceptual framework to examine the factors impacting on the adoption of Radio Frequency Identification (RFID) and its impact on retail supply chain performance. RFID has been applied successfully in closed systems for some time. However, recent technology improvements and...

Persistent link: https://www.econbiz.de/10009481941

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