This conceptual paper discusses the investigation of the recall of brand associations of consumer for brands of high … and low salience, as well as for fabricated brands. There has been research on brand associations for "fake" or … counterfeit brands, and also for brands with low residual awareness, but there has been little research on the role of brand …

unlabelled. This study analyzes theadvantages of brands from an information economic perspective and emphasizes branding as … animportant quality assurance and signaling tool. As brand exte nsions offer the opportunity tointroduce brands to new markets at … much lower costs we examine the brand transfer from thepoultry to the red meat market taking Wiesenhof, the German brand …

relationships are difficult to manage due to differences between countries. Relationship marketing research has focused mainly on … the export marketing activities of firms and much less attention has been given to the import side of the exchange process … wider generalization of relationship marketing theory. Thus, the objective of this study is to empirically examine the …

relationship marketing (RM). However, so far, a very little research has been done on RM in developing countries. Purpose of this …

and the customers in trading relationships. Using the Indian database generated as a part of the International Marketing …

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was … especially in relation to building brand equity. Issues addressed include motivation, loyalty and image, cooperation as well as …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …