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Home depot in Chile: case study
Bianchi, Constanza
-
2003
Retailing
is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, several …
Persistent link: https://www.econbiz.de/10009437940
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The relationship between marketing communication constituents, perceived benefits and information system adoption
Marimuthu, M
;
Muthaly, S
-
2009
The influence of marketing communication in decision making is not a new idea, however, the impact of marketing communication constituents on drawing business customers' attention and intention towards information system (IS) adoption has not been widely studied. The current paper develops and...
Persistent link: https://www.econbiz.de/10009481663
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