inform marketing managers on their choices in strategy. Findings suggest that research in this arena is in its infancy and …

has a conducive research environment for development ofdrugs and pharmaceuticals industry with many central government … organizations carryingout research related to the industry. Drugs and pharmaceuticals is a research intensiveindustry. In a … Pradeshshould be in a position to attract investment into the drugs and pharmaceuticals industry.However, it is observed that there …

pharmaceuticals- biotechnologysectors. It is built on the premise that ceteris paribus participation of Indian firms in IPcreation and …

marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …