This paper investigates co-production in a B2B Maintenance, Repair andOverhaul (MRO) service contract where the firm is tasked to deliver outcomes of MROservice rather than activities directly related to maintenance and repair. Our qualitativefindings show that the promise of outcomes has...

Building on theories of practice, cultural difference and institutional welfare regimes, we explore how gendered entrepreneurship rates are affected by both soft (values, beliefs, and expectations) and hard (institutionalized norms and practices) measures of culture. Using 2001 GEM data, we...