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The handbook of strategic public relations & integrated communications
Caywood, Clarke L. (ed.); Bace, John A. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000601693
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Public Relations kompakt
Hoffmann, Beate; Müller, Christina; Sauer, Christian - 2008
Persistent link: https://www.econbiz.de/10003603457
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Managing public relations
Grunig, James E.; Hunt, Todd - 1984
Persistent link: https://www.econbiz.de/10013468042
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Einfuehrung in die Werbelehre
Huth, Rupert - 1980
Persistent link: https://www.econbiz.de/10014008437
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Corporate communication : a guide to theory and practice
Cornelissen, Joep - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10003683397
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Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik - 2014
Persistent link: https://www.econbiz.de/10010482550
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Advertising : principles & practice
Moriarty, Sandra E.; Mitchell, Nancy; Wells, William - 2009 - 8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
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Careers in Media and Film : The Essential Guide
Gregory, Georgina - 2009 - 1st ed.
to the real world: insiders' advice on careers in the media -- 8 Film making -- 9 Television -- 10 Radio -- 11 Newspaper …
Persistent link: https://www.econbiz.de/10012684963