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Business ethics and strategy ; Vol. 1
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Best practice der Markenführung
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Ethics in marketing : international cases and perspectives
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Corporate brand and corporate reputation
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Brand management ; Vol. 3
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Harvard business review : HBR
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Business ethics and strategy ; Vol. 2
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Corporate social responsibility
11
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10
Journal of business ethics : JOBE
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Measuring and managing brands
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Employer Branding : Arbeitgeber positionieren und präsentieren
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Harvard-Business-Manager : das Wissen der Besten
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Humanistic management in practice
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Corporate Citizenship in Deutschland : Bilanz und Perspektiven
7
Premier reference source
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
Brands : interdisciplinary perspectives
6
Ethics, environment and social impacts
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
International marketing ; Vol. 2
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Key debates and contemporary issues in nonprofit marketing
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Research
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Sage library in business & management
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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European journal of marketing : EJM
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Leading organizations : perspectives for a new era
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
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Marketing-mix strategies - product strategy and promotion strategy
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
5
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1
Corporate communication, ethics, and operational identity : a case study of Benetton
Borgerson, Janet L.
;
Schroeder, Jonathan E.
;
Escudero …
- In:
Business ethics : a European review
18
(
2009
)
3
,
pp. 209-223
Persistent link: https://www.econbiz.de/10003864338
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2
OMV Driving Values
Dottolo, Liselotte
;
Jarmai, Heinz
;
Meixner, Christof
; …
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 190-207)
.
2010
Persistent link: https://www.econbiz.de/10003898143
Saved in:
3
Valeurs coopératives et nouvelles pratiques de gestion
Deville, Aude
(
ed.
);
Lamarque, Eric
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012242809
Saved in:
4
Ethical branding and marketing : cases and lessons
Gringarten, Hagai
(
ed.
);
Fernández-Calienes, Raúl
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012013943
Saved in:
5
Ethical branding best practices : a study of Fabindia in the context of social business
Kumar, Dinesh
;
Gupta, Punam
- In:
Ethical branding and marketing : cases and lessons
,
(pp. 115-124)
.
2019
Persistent link: https://www.econbiz.de/10012033787
Saved in:
6
Conscious Capitalism : verantwortungsbewusste Unternehmens- und Markenführung : eine konzeptionelle, praktische, theoretische und empirische Untersuchung
Veldung, Susanne
-
2018
Persistent link: https://www.econbiz.de/10011917958
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7
Global operations management during major change : an exploration of industrial practice
Ojiako, Udechukwu
;
Maguire, Stuart
;
Guo, Shuting
- In:
Business process management journal
15
(
2009
)
5
,
pp. 816-839
Persistent link: https://www.econbiz.de/10003889627
Saved in:
8
Markendifferenzierung als Disziplin
Kieser, Werner
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 320-333)
.
2010
Persistent link: https://www.econbiz.de/10003925027
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9
A view to a brand : introducing the film brandscape
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 769-789
Persistent link: https://www.econbiz.de/10009763992
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10
Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle
;
Merrilees, Bill
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009657578
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