Corporate communication, ethics, and operational identity : a case study of Benetton
Janet L. Borgerson, Jonathan E. Schroeder, Martin Escudero Magnusson and Frank Magnusson
| Year of publication: |
2009
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|---|---|
| Authors: | Borgerson, Janet L. ; Schroeder, Jonathan E. ; Escudero Magnusson, Martin ; Magnusson, Frank |
| Published in: |
Business ethics : a European review. - Chichester : John Wiley & Sons Ltd, ISSN 0962-8770, ZDB-ID 1150887-5. - Vol. 18.2009, 3, p. 209-223
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| Subject: | Benetton | Stockholm | Unternehmensethik | Business ethics | Unternehmenskultur | Corporate culture | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003864338