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A case study and some propositions about marketing in a fast growth SME : is entrepreneurial marketing different?
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Journal of strategic management education : JSME
6
(
2010
)
4
,
pp. 283-292
Persistent link: https://www.econbiz.de/10009153627
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The role and application of social marketing in managing water consumption : a case study
Lowe, Ben
;
Lynch, David
;
Lowe, Julian
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10010483798
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