A case study and some propositions about marketing in a fast growth SME : is entrepreneurial marketing different?
Year of publication: |
2010
|
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Authors: | Lowe, Ben ; Lowe, Julian F. ; Lynch, David |
Published in: |
Journal of strategic management education : JSME. - Shankill, Co. Dublin : Senate Hall Academic Publ., ISSN 1649-3877, ZDB-ID 2264729-6. - Vol. 6.2010, 4, p. 283-292
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Subject: | KMU | SME | Marketing | Marketingmanagement | Marketing management | Unternehmenswachstum | Firm growth | Großbritannien | United Kingdom |
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