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In the light of depleting natural resources and growing awareness for responsible consumption, "Cradle-to-Cradle" (C2C) has emerged as one of the key concepts redefining product characteristics and assigning a new role to environmental responsibility of companies. It reframes the general goal of...
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Frugal products and services aim at satisfying the unsaturated demand of a large and growing middle class in many "emerging economies". Although research has been conducted in regard to the strategic importance of frugal innovations, so far, the actual development process of such innovations has...
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