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Fleischhauer, Lorenz; Grabe, Jürgen - 2017 - 1. Auflage

Persistent link: https://www.econbiz.de/10011799167

A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years

Young, Charles; Page, Adam - In: Journal of advertising research 54 (2014) 4, pp. 393-397

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La revolución de los modestos : sirviendo a la base de la pirámide en Latinoamérica

Sánchez Loppacher, Julio; Lago, Alejandro; Loitegui, … - 2014

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Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness

Preuss, Christoph - 2014

The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop...

Persistent link: https://www.econbiz.de/10010238429

The effects of integrating management judgement into intermittent demand forecasts

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Do forecasts improve over time? : a case study of the accuracy of sales forecasting at a German car manufacturer

Rieg, Robert - In: International journal of accounting and information … 18 (2010) 3, pp. 220-236

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The impact of anchor stores on the performance of shopping centres : the case of Sonae Sierra

Damian, Diana Simona; Curto, José Dias; Pinto, José Castro - In: International journal of retail & distribution management 39 (2011) 6, pp. 456-475

Persistent link: https://www.econbiz.de/10009240874

Prognose von Geldautomatenumsätzen mit SARIMAX-Modellen : eine Fallstudie

Scholze, Stephan; Küsters, Ulrich - In: Operations research proceedings 2007 : selected papers …, (pp. 283-288). 2008

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Marktgerichtete Abstimmung in Unternehmen : Bedeutung und Gestaltung der Schnittstelle von Absatz- und Beschaffungsmanagement

Kruse, Till - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003438490

A forecast combination methodology for demand forecasting

May, J. Gaylord; Sulek, Joanne M. - In: Advances in business and management forecasting 4 (2006), pp. 277-287

Persistent link: https://www.econbiz.de/10003751412