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Persistent link: https://www.econbiz.de/10001236606

Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR

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Persistent link: https://www.econbiz.de/10009315487

Strategic management : cases ; competitiveness and globalization

Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E. - 2009 - 8. ed.

Persistent link: https://www.econbiz.de/10003640866

Risk : adversaries and allies ; mastering strategic relationships

Axelrod, Alan - 2009

Persistent link: https://www.econbiz.de/10003776942

Alliances as a strategy in volatile environments : also for MBA business models?

Freiling, Jörg; Gersch, Martin; Goeke, Christian; … - In: Competence building and leveraging in …, (pp. 37-62). 2008

Persistent link: https://www.econbiz.de/10003781532

Business without boundaries : an action framework for collaborating across time, distance, organization, and culture

Mankin, Donald A. - 2004 - 1. ed.

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Ressourcenorientiertes Beschaffungsmanagement : funktionsübergreifende Zusammenarbeit zwischen System- und Komponentenlieferanten in Automobilzuliefernetzwerken

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Netstructuring als Option zur strategischen Vernetzung der Konsumgüterbranche : Status, Entwicklungsmöglichkeiten und Erfolgsfaktoren am Beispiel des Konsumgüterherstellers Procter...

Heintz, Julius - 2006

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Burning the ships : intellectual property and the transformation of Microsoft

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As Microsoft goes, so goes the industry. Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. "Burning the Ships" recounts Phelps's dramatic behind-the-scenes account of how he overcame internal...

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Cooperative partnerships and IT outsourcing : from contractual obligation to strategic alliance?

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