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Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness
Preuss, Christoph - 2014
retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of …-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis … results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance …
Persistent link: https://www.econbiz.de/10010238429
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Prognose von Geldautomatenumsätzen mit SARIMAX-Modellen : eine Fallstudie
Scholze, Stephan; Küsters, Ulrich - In: Operations research proceedings 2007 : selected papers …, (pp. 283-288). 2008
Persistent link: https://www.econbiz.de/10003717486
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Marktgerichtete Abstimmung in Unternehmen : Bedeutung und Gestaltung der Schnittstelle von Absatz- und Beschaffungsmanagement
Kruse, Till - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003438490
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The impact of anchor stores on the performance of shopping centres : the case of Sonae Sierra
Damian, Diana Simona; Curto, José Dias; Pinto, José Castro - In: International journal of retail & distribution management 39 (2011) 6, pp. 456-475
Persistent link: https://www.econbiz.de/10009240874
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A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles; Page, Adam - In: Journal of advertising research 54 (2014) 4, pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
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Do forecasts improve over time? : a case study of the accuracy of sales forecasting at a German car manufacturer
Rieg, Robert - In: International journal of accounting and information … 18 (2010) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10008748446
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The effects of integrating management judgement into intermittent demand forecasts
Syntetos, Aris A.; Nikolopoulos, Konstantinos; Boylan, … - In: International journal of production economics 118 (2009) 1, pp. 72-81
Persistent link: https://www.econbiz.de/10003840568
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La revolución de los modestos : sirviendo a la base de la pirámide en Latinoamérica
Sánchez Loppacher, Julio; Lago, Alejandro; Loitegui, … - 2014
Persistent link: https://www.econbiz.de/10011446899
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A forecast combination methodology for demand forecasting
May, J. Gaylord; Sulek, Joanne M. - In: Advances in business and management forecasting 4 (2006), pp. 277-287
Persistent link: https://www.econbiz.de/10003751412
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Umsatzrealisierung und Erlösabgrenzung nach IFRS 15, IAS 11 und HGB
Fleischhauer, Lorenz; Grabe, Jürgen - 2017 - 1. Auflage
Persistent link: https://www.econbiz.de/10011799167