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Organizations and rhetoric in contemporary culture -- Identifying rhetorical strategies in organizational rhetoric -- Rhetorical situations in organizations -- Critical approaches to organizational rhetoric -- Evaluating and critiquing organizational rhetoric -- Identity creation and image...
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Introduction -- Moving from control to collaboration -- Controlling communication and case studies -- Collaborative communication and case studies -- Tips, tools, and resources to move from control to collaboration -- Moving from top-down to upward communication -- Top-down communication and...
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Die Ergebnisse einer zehnjährigen Studie zu Social Media in der B2B-Kommunikation und viele Erfahrungsberichte aus der …
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