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ECONIS (ZBW)
23
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1
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
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2
Using THREE I
media
in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
Saved in:
3
Wettbewerb als Aufgabe und Problem auf Medienmärkten : Fallstudien aus Sicht der "Theorie zweiseitiger Märkte"
Dewenter, Ralf
;
Haucap, Justus
-
2008
Persistent link: https://www.econbiz.de/10003779061
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4
Ackermann und die Deutschen : die Geschichte eines großen Missverständnisses ; personalisierte Reputation am Beispiel der Deutschen Bank
Vonwil, Matthias
- In:
Personalisierung der Organisationskommunikation : …
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003899290
Saved in:
5
Kommunikation für Dachverbände : Deutscher Führungskräfteverband
Berg, Kay Uwe
- In:
Handbuch Verbandskommunikation
,
(pp. 437-444)
.
2010
Persistent link: https://www.econbiz.de/10003975602
Saved in:
6
Promotive activities in technology-enhanced learning : the impact of
media
selection on peer review, active listening and motivational aspects
Bauer, Christine
-
2010
-
1., Aufl.
Persistent link: https://www.econbiz.de/10003955294
Saved in:
7
When
media
information becomes a business : the case of TV debates
Burger, Marcel
- In:
New approaches to discourse and business communication
,
(pp. 116-133)
.
2009
Persistent link: https://www.econbiz.de/10003877688
Saved in:
8
"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
Saved in:
9
Optimal advertisement planning on online news
media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
10
Unternehmensreputation und Medien : eine neo-institutionalistische Analyse am Beispiel von M&A
Rauber, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010225752
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