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Savannah Sand Gnats : macro strategies for using identity to increase attendance in Minor League Baseball
Lachowetz, Tony
;
Dees, Windy
;
Todd, Sam
;
Ryan, Elizabeth
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 222-227
Persistent link: https://www.econbiz.de/10003940624
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