Savannah Sand Gnats : macro strategies for using identity to increase attendance in Minor League Baseball
Tony Lachowetz, Windy Dees, Sam Todd, and Elizabeth Ryan
| Year of publication: |
2009
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|---|---|
| Authors: | Lachowetz, Tony ; Dees, Windy ; Todd, Sam ; Ryan, Elizabeth |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 4, p. 222-227
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| Subject: | Ballsport | Ball game | Sportmarketing | Sports marketing | Marketingmanagement | Marketing management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003940624