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Managing interdependencies i supplier networks
Roseira, Catarina; Brito, Carlos Henrique Figueiredo e … - In: Industrial marketing management : the international … 39 (2010) 6, pp. 925-935
Persistent link: https://www.econbiz.de/10008655103
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Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas; Henneberg, Stephan; Landwehr, Jan … - In: Total quality management & business excellence : an … 21 (2010) 9/10, pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
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Network dynamics in the UK pharmaceutical network : a network-as-practice perspective
Chakrabarti, Ronika; Ramos, Carla; Henneberg, Stephan - In: Industrial marketing management : the international … 42 (2013) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10009766120
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Organizational inscriptions of network pictures : a meso-level analysis
Öberg, Christina; Henneberg, Stephan; Mouzas, Stefanos - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1270-1283
Persistent link: https://www.econbiz.de/10009699337
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Going beyond customers : a business segmentation approach using network pictures to identify network segments
Henneberg, Stephan C.; Mouzas, Stefanos; Naudé, Peter - In: Journal of business market management : jbm 3 (2009) 2, pp. 91-113
Persistent link: https://www.econbiz.de/10003845011