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Industrial marketing management : the international journal for industrial and high-tech firms
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Managing interdependencies i supplier networks
Roseira, Catarina
;
Brito, Carlos Henrique Figueiredo e …
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 925-935
Persistent link: https://www.econbiz.de/10008655103
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2
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
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3
Network dynamics in the UK pharmaceutical network : a network-as-practice perspective
Chakrabarti, Ronika
;
Ramos, Carla
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10009766120
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4
Organizational inscriptions of network pictures : a meso-level analysis
Öberg, Christina
;
Henneberg, Stephan
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1270-1283
Persistent link: https://www.econbiz.de/10009699337
Saved in:
5
Going beyond customers : a business segmentation approach using network pictures to identify network segments
Henneberg, Stephan C.
;
Mouzas, Stefanos
;
Naudé, Peter
- In:
Journal of business market management : jbm
3
(
2009
)
2
,
pp. 91-113
Persistent link: https://www.econbiz.de/10003845011
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