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Social marketing and behaviour change : models, theory and applications
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Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates : MumBubConnect
Russell-Bennett, Rebekah
;
Gallegos, Danielle
;
Previte, …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 66-74)
.
2014
Persistent link: https://www.econbiz.de/10010477282
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Plural rationality approach to stakeholder engagement
Knox, Kathy
;
Parkinson, Joy
- In:
Stakeholder involvement in social marketing : …
,
(pp. 150-175)
.
2021
Persistent link: https://www.econbiz.de/10012419694
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Case study: meso-macro level theory : DrinkWise ; investing in generational social change
Previte, Josephine
;
Brennan, Linda
;
Scott, John
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 156-175)
.
2014
Persistent link: https://www.econbiz.de/10010477258
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