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Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle; Mortimera, Kathleen; Dickinson, Sonia; … - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 387-405
Persistent link: https://www.econbiz.de/10009535677
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The real-time enterprise
Chorafas, Dimitris N. - 2005
Persistent link: https://www.econbiz.de/10002070970
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Analytics : the agile way
Simon, Phil - 2017
Persistent link: https://www.econbiz.de/10011670298
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Wissensorientiertes Performance Measurement
Schomann, Marc - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001558505
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Operationalisierung und empirische Überprüfung der Balanced Scorecard
Kudernatsch, Daniela - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001598057
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Enterprise social media at work
Dyrby, Signe Sofie - 2016 - 1st edition
Persistent link: https://www.econbiz.de/10011434363
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Business intelligence in blogs : understanding consumer interactions and communities
Chau, Michael; Xu, Jennifer - In: Management information systems : mis quarterly 36 (2012) 4, pp. 1189-1216
Persistent link: https://www.econbiz.de/10009680766
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Web 2.0 in der Unternehmenspraxis : Grundlagen, Fallstudien und Trends zum Einsatz von Social Software
Back, Andrea (ed.); Gronau, Norbert (ed.);  … - 2008
Persistent link: https://www.econbiz.de/10003608374
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Business intelligence and social media analytics
Russo Spena, Tiziana; Tregua, Marco; Ranieri, Angelo; … - In: Digital transformation in the cultural heritage sector …, (pp. 137-158). 2021
Persistent link: https://www.econbiz.de/10012612657