Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Gayle Kerr; Kathleen Mortimera; Sonia Dickinson; David S. Waller
| Year of publication: |
2012
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|---|---|
| Authors: | Kerr, Gayle ; Mortimera, Kathleen ; Dickinson, Sonia ; Waller, David S. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 3/4, p. 387-405
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| Subject: | Werbung | Advertising | Meinung | Opinion | Social Web | Social web | Macht | Power |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535677