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Influencer-Marketing : Strategie, Briefing, Monitoring
Funke, Sven-Oliver - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10011893433
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Optimal advertisement planning on online news media
Gupta, Anshu; Manik, Prerna; Aggarwal, Sugandha; Jha, P. C. - 2011
Persistent link: https://www.econbiz.de/10009719392
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Markenkommunikation im Internet : dank Targeting mehr als nur ein weiteres Massenmedium
Grether, Mark; Markarian, Rosa - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 285-297). 2008
Persistent link: https://www.econbiz.de/10003588639
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Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.; Dagger, Tracey S. - In: Journal of marketing research : JMR 50 (2013) 4, pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive …
Persistent link: https://www.econbiz.de/10012215821
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
Persistent link: https://www.econbiz.de/10013182234
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Klang macht Marken : Sonic Branding als Designprozess
Kastner, Sonja - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003449554
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Internet marketing and SMEs
Doiron, Daniel John - In: E-adoption and socio-economic impacts : emerging …, (pp. 90-111). 2011
Persistent link: https://www.econbiz.de/10009373547
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Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla; Hersey, Leigh Nanney - In: Cases on strategic social media utilization in the …, (pp. 123-152). 2015
Persistent link: https://www.econbiz.de/10010507691
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Build it, buy it or both? : rethinking the sourcing of advertising services
Silk, Alvin J.; Stiglin, Marta M. - 2015
internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid … promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is … assuming that these options are mutually exclusive. A review of advertising industry history reveals why internal agencies have …
Persistent link: https://www.econbiz.de/10011305238