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2
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(De)mobilizing the entrepreneurship discourse : exploring entrepreneurial thinking and action
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Ancrages culturels dans un monde en mutation
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Argumenta oeconomica
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1
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Brand management in emerging markets : theories and practice
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Change Leadership : den Wandel antizipieren und aktiv gestalten
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Christian ethics and corporate culture : a critical view on corporate responsibilities
1
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1
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1
Controlling in Forschung und Praxis : 25 Jahre spezielle Betriebswirtschaftslehre "Controlling" an der JKU Linz
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dynamic and seamless integration of production, logistics and traffic : fundamentals of interdisciplinary decision support
1
Earthscan food and agriculture series
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Enterprise & society : the international journal of business history
1
Entrepreneurship and technological change
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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European journal of international management : EJIM
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ECONIS (ZBW)
72
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Multicultural marketing and business consulting
Spratlen, Thaddeus
;
Lum, Leslie
;
Montoya, Detra Y.
; …
-
2013
Persistent link: https://www.econbiz.de/10009755061
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2
Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
Saved in:
3
Understanding culture, motivation, and ethnic consumer behavior
Koo, Fung Kuen
;
Le, Huong
- In:
Handbook of research on effective marketing in …
,
(pp. 47-65)
.
2014
Persistent link: https://www.econbiz.de/10010403586
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4
Marketing the hearth : ornamental embroidery and the building of the multinational Singer Sewing Machine Company
Cruz-Fernández, Paul A. de la
- In:
Enterprise & society : the international journal of …
15
(
2014
)
3
,
pp. 442-471
Persistent link: https://www.econbiz.de/10010416193
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5
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
Saved in:
6
Standardization, adaptation, and personalization of international corporate social media communications
Hatzithomas, Leonidas
;
Fotiadis, Thomas A.
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1098-1105
Persistent link: https://www.econbiz.de/10011627284
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7
Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin
-
2018
Persistent link: https://www.econbiz.de/10011882356
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8
Social Media als Instrument der Kundenkommunikation : vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja
-
2018
Persistent link: https://www.econbiz.de/10011864300
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9
Ökologische Chancen und Perspektiven von Regionalproduktion und Regionalvermarktung
Kindermann, Arndt
-
1997
Persistent link: https://www.econbiz.de/10000674154
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10
Swissness als Erfolgsfaktor : Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung
Bruhn, Manfred
;
Schwarz, Jürgen
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10009551630
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