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Marketing management : a cultural perspective

Peñaloza, Lisa (ed.); Özçaglar-Toulouse, Nil (ed.); … - 2012

, including decisions about: market segmentation; product and brand positioning; research methods; globalization and consumer and …

Persistent link: https://www.econbiz.de/10009485798

Cross-cultural perception and power dynamics across changing organizational and national contexts : Curaçao and the Netherlands

Heijes, Coen - In: Human relations 64 (2011) 5, pp. 653-674

Persistent link: https://www.econbiz.de/10009129733

Consumption and marketing : the Asian perspectives and practices

Nuttavuthisit, Krittinee - 2011

Persistent link: https://www.econbiz.de/10009622661

An examination of Hofstede's cultural factors in explanation of differences in Citibank international retail banking web sites

Avery, Albert E.; Baradwaj, Babu G.; Singer, Daniel D. - In: The journal of business and economic studies 14 (2008) 2, pp. 73-90

Persistent link: https://www.econbiz.de/10003791399

Ethnicity, commodity, in/corporation

Meiu, George Paul (ed.); Comaroff, Jean (ed.); … - 2020

"In the economics of everyday life, even ethnicity has become a potential resource to be tapped, generating new sources of profit and power, new ways of being social, and new visions of the future. Throughout Africa, ethnic corporations have been repurposed to do business in mining or tourism;...