Marketing management : a cultural perspective
Year of publication: |
2012
|
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Other Persons: | Peñaloza, Lisa (ed.) ; Özçaglar-Toulouse, Nil (ed.) ; Visconti, Luca M. (ed.) |
Publisher: |
London : Routledge |
Subject: | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Welt | World | Kulturvergleich |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
31 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | xxxviii, 540 Seiten Illustrationen, Diagramme 25 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 978-0-415-60683-7 ; 978-0-415-60682-0 ; 978-0-203-35726-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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