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When Wal-Mart enters : how incumbent retailers react and how this affects their sales outcomes
Ailawadi, Kusum L.
;
Zhang, Jie
;
Krishna, Aradhna
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 577-593
Persistent link: https://www.econbiz.de/10009234934
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