When Wal-Mart enters : how incumbent retailers react and how this affects their sales outcomes
Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger
| Year of publication: |
2010
|
|---|---|
| Authors: | Ailawadi, Kusum L. ; Zhang, Jie ; Krishna, Aradhna ; Kruger, Michael W. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 4, p. 577-593
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| Subject: | Wal-Mart Stores | Handelskette | Retail chain | Internationaler Markteintritt | International market entry | Standortwettbewerb | Territorial competition | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009234934