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Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank; Meyer, Frederik; Czarnowski, Cecile - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
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Combining the best of both worlds in retailing and design : cross-practice integration and innovation, including the role of education
Quartier, Katelijn; Lommelen, Tinne; Vanrie, Jan - In: Multi-channel marketing, branding and retail design : …, (pp. 31-49). 2016
Persistent link: https://www.econbiz.de/10011582581
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Seducing the subconscious : the psychology of emotional influence in advertising
Heath, Robert - 2012 - 1. publ.
Persistent link: https://www.econbiz.de/10012056432
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Automobile advertising for cultural elites : a multimodal analysis
Boggio, Cecilia - In: Discourse, identities and genres in corporate …, (pp. 145-161). 2010
Persistent link: https://www.econbiz.de/10009013072
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Anzeigenmanagement bei Zeitschriftenverlagen
Hreljic, Sabina - 2008
Persistent link: https://www.econbiz.de/10013443524