1. Introduction -- Part 1. Contemporary issues in tourism and hospitality in conflict-ridden destinations -- 2. Tourism and conflict: A framework for examining risk versus satisfaction -- 3. Tourism, border disputes and claims to territorial sovereignty -- 4. The attitudes of the Dutch Market...

"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand....