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Using gravity models for the evaluation of new university site locations : a case study
Bruno, Giuseppe; Improta, Gennaro - In: Computers & operations research : and their … 35 (2008) 2, pp. 436-444
Persistent link: https://www.econbiz.de/10003668381
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Understanding your buyer persona
Cruz, Ana; Karatzas, Stelios - In: Digital and social media marketing : a results-driven …, (pp. 69-93). 2017
Persistent link: https://www.econbiz.de/10011582681
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Contemporary collaborative consumption : trust and reciprocity revisited
Wahlen, Stefan (ed.); Cruz, Isabel Silva (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011802559
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The influence of negative newspaper coverage on consumer confidence : the Dutch case
Hollanders, David; Vliegenthart, Rens - 2009
Persistent link: https://www.econbiz.de/10003865790
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Revisiting feedback systems : trust building in digital markets
Zhou, Ming; Dresner, Martin; Windle, Robert J. - In: Information & management : the internat. journal of … 46 (2009) 5, pp. 279-284
Persistent link: https://www.econbiz.de/10003867730
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Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.; Knight, John G.; McNeill, Lisa S. - In: Journal of advertising research 51 (2011) 2, pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
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Vertrauen schaffende Marken-Kommunikation : Beispiel Schwarzkopf
Müller, Tina - In: Markenführung in strukturell veränderten Märkten : …, (pp. 70-85). 2010
Persistent link: https://www.econbiz.de/10003969717
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Kundenakzeptanz und Geschäftsrelevanz : Erfolgsfaktoren für Geschäftsmodelle in der digitalen Wirtschaft
Kittl, Christian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003796769
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Student start-ups : the new landscape of academic entrepreneurship
Wright, Mike; Mustar, Philippe; Siegel, Donald S. - 2020
The growing phenomenon of student entrepreneurship -- Models for managing student entrepreneurship activities -- Entrepreneurship education -- Financing student startups : the diverse funding landscape -- Student startups and the changing context of academic entrepreneurship -- Universities and...
Persistent link: https://www.econbiz.de/10012108924