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Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie; Wos, Anna - In: Services marketing cases in emerging markets : an asian …, (pp. 27-34). 2017
Persistent link: https://www.econbiz.de/10011537858
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Optimizing market segmentation for a global mobile phone provider for both targeting and insight
O'Regan, Marc; Ashok, Kalidas; Maksimova, Olga; … - In: Journal of advertising research 51 (2011) 4, pp. 571-577
Persistent link: https://www.econbiz.de/10009502016
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Making a rod for one's own back : employee bargaining for smartphones in a Telco's R&D department
Russell, Christopher - In: Managing dynamic technology-oriented businesses : high …, (pp. 103-118). 2012
Persistent link: https://www.econbiz.de/10009688558
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One : Yesss! To discounts in the mobile phone market
Stolla, Cornelia; Pillinger, Jürgen - In: Strategic innovation : building new growth businesses, (pp. 80-90). 2008
Persistent link: https://www.econbiz.de/10009235791
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Platforms, network effects and small business dynamics in China : case study of the Shanzhai cell phone industry
Ding, Ke; Pan, Jiutang - 2011
Persistent link: https://www.econbiz.de/10009236840
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So managen sie Hyperwachstum
Izosimov, Alexander V. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 9, pp. 74-84
Persistent link: https://www.econbiz.de/10003744601
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Managing hypergrowth
Izosimov, Alexander V. - In: Harvard business review : HBR 86 (2008) 4, pp. 121-127
Persistent link: https://www.econbiz.de/10003668033
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A forecast combination methodology for demand forecasting
May, J. Gaylord; Sulek, Joanne M. - In: Advances in business and management forecasting 4 (2006), pp. 277-287
Persistent link: https://www.econbiz.de/10003751412
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A comparison analysis of smart phone competition model : Korean case and Japanese case
Ueda, Masashi; Park, Yousin; Chen, Yunju - 2012
This paper investigated the driving force of diffusion in smart phone market by analysing usage of them and making their component model. Main findings are following four: 1) In Korea and Japan their average smart phones' traffic per user has been the world's highest level. But its diffusion...
Persistent link: https://www.econbiz.de/10009733058
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The adoption and use of mobile phone in rural China : a case study of Hubei, China
Wei, Lu; Zhang, Mingxin - In: Telematics and informatics : an interdisciplinary … 25 (2008) 3, pp. 169-186
Persistent link: https://www.econbiz.de/10003728357