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Außenhandel : Marketingstrategien und Managementkonzepte
Zentes, Joachim (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002003536
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How Toyota became # 1 : leadership lessons from the world's greatest car company
Magee, David - 2007
Diligently apply to the right pursuits -- Strive for continuous improvement -- The power of humility -- Rid all that adds no value -- Improve quality by exposing the truth -- Raise the bar to unreachable heights -- Favor long-term strategies over short-term fixes -- Learn the customer, live the...
Persistent link: https://www.econbiz.de/10003465752
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Hide 'n' seek : driving disruption in skincare
McGregor, Lyn; Potocki, James - In: Market research best practice : 30 visions for the …, (pp. 539-552). 2007
Persistent link: https://www.econbiz.de/10003551957
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The global brand face-off
Raman, Anand P. - In: Marketing through minefields, (pp. 91-120). 2008
Persistent link: https://www.econbiz.de/10003813884
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Modern retail management : Apple's iPhone distribution strategy
Rudolph, Thomas; Meise, Jan Niklas - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 559-572). 2011
Persistent link: https://www.econbiz.de/10009307549
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Brand growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with creativity
Kennedy, Rachel; McColl, Bruce - In: Journal of advertising research 52 (2012) 2, pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
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Developing a grassroots cross-cultural partnership to enhance student experiences
Pentina, Iryna; Guilloux, Véronique - In: Cases on innovations in educational marketing : …, (pp. 183-195). 2011
Persistent link: https://www.econbiz.de/10009406212
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Marketing the hearth : ornamental embroidery and the building of the multinational Singer Sewing Machine Company
Cruz-Fernández, Paul A. de la - In: Enterprise & society : the international journal of … 15 (2014) 3, pp. 442-471
Persistent link: https://www.econbiz.de/10010416193
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Local supplier collaboration : international market positioning
Tongiani, Maria Giovanna - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 3, pp. 22-26
Persistent link: https://www.econbiz.de/10003844448
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Intercultural communication in business ventures illustrated by two case studies
Hinner, Michael B.; Rülke, Tessa - 2002
Persistent link: https://www.econbiz.de/10001639840