The global brand face-off
Year of publication: |
2008
|
---|---|
Authors: | Raman, Anand P. |
Published in: |
Marketing through minefields. - Boston, Mass. : Harvard Business Press, ISBN 1-4221-9992-4. - 2008, p. 91-120
|
Subject: | Kosmetikindustrie | Cosmetics industry | Internationales Marketing | International marketing | USA | United States |
-
Hide 'n' seek : driving disruption in skincare
McGregor, Lyn, (2007)
-
Shiseido in China : when politics interferes with business
Lazrak, Kaoutar, (2014)
-
Eine Kosmetikmarke in Vietnam : das Beispiel NIVEA
Frerichs, Jens, (2009)
- More ...
-
Lessons from Toyota's long drive : an interview with Katsuaki Watanabe
Watanabe, Katsuaki, (2008)
-
Die neuen Spieler im globalen Wettbewerb
Raman, Anand P., (2009)
-
Wie aus Übernahmen Partnerschaften werden
Kale, Prashant, (2010)
- More ...