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PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling

Klewes, Joachim; Lang, Rainer - In: Planung & Analyse : Zeitschrift für Marktforschung und … 36 (2009) 2, pp. 50-52

Persistent link: https://www.econbiz.de/10003829730

Plattform des Involvements : das Fallbeispiel "American Apparel"

Blauhorn, Dina; Both, Julia; Möbius, Cathleen; … - In: Swarm Branding : Markenführung im Zeitalter von Web 2.0, (pp. 97-110). 2009

Persistent link: https://www.econbiz.de/10003864121

Marketing, R&D, and startup valuation

Joglekar, Nitin R.; Lévesque, Moren - In: IEEE transactions on engineering management : EM 56 (2009) 2, pp. 229-242

Persistent link: https://www.econbiz.de/10003875357

Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising

Luedicke, Marius K. - In: Marketing management : a cultural perspective, (pp. 315-331). 2012

Persistent link: https://www.econbiz.de/10009508085

Build it, buy it or both? : rethinking the sourcing of advertising services

Silk, Alvin J.; Stiglin, Marta M. - 2015

internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid … promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is … assuming that these options are mutually exclusive. A review of advertising industry history reveals why internal agencies have …

Persistent link: https://www.econbiz.de/10011305238