1.Introduction -- 2.Industry 4.0 and Insurance 4.0 -- 3.Business Model Canvas and Insurance 4.0 -- 4.Propositions of Value for the Customer in Insurance 4.0 -- 5.Proximity to the Customer in Insurance 4.0 -- 6.Partition of the Customers in Insurance 4.0 -- 7.Place or Channels in Insurance 4.0 --...

Industry 4.0 has spread globally since its inception in 2011, now encompassing many sectors, including its diffusion in the field of financial services. By combining information technology and automation, it is now canvassing the insurance sector, which is in dire need of digital transformation....

Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment --...