Financial services marketing : an international guide to principles and practice
Christine T. Ennew and Nigel Waite
| Year of publication: |
c 2007 ; 1.ed.
|
|---|---|
| Authors: | Ennew, Christine T. ; Waite, Nigel |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Finanzdienstleistung | Financial services | Dienstleistungsmarketing | Services marketing | Strategisches Management | Strategic management | Finanzsektor | Financial sector | Finanzmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 400 S. graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7506-6997-9 ; 0-7506-6997-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003357543