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und Touchpoint-Management – ein Toolkit für das Touchpoint-Performance-Management Lean Brand Management im B2B-Bereich 11 …
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"Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability … and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co … epistemological assumptions underlying brand co-creation, gaining deeper insights into the co-creation of intangible and tangible …
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