Advanced brand management : managing brands in a changing world
Paul Temporal
| Year of publication: |
c2010 ; 2nd ed.
|
|---|---|
| Authors: | Temporal, Paul |
| Publisher: |
Singapore : Wiley Asia |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenpolitik |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIX, 350 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes index. - Formerly CIP Uk |
| ISBN: | 0-470-82449-2 ; 978-0-470-82449-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003879403