aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each … internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and …, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats …

Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein Strategic Retail Management Text and International Cases This is not … of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with … particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing …