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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589
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Marketing strategy: customer
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204930
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Marketing strategy: firm
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204931
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Marketing research: new methodology
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204932
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Marketing research: applications
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204933
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Forecasting in marketing
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204934
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Legends in marketing: Christian Grönroos
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010234428
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Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter; Silberer, Günter; Engelhardt, Werner Hans - 1989
Persistent link: https://www.econbiz.de/10000092238
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Neuere Ansätze der Marketingtheorie : Festschrift zum 80. Geburtstag von Otto R. Schnutenhaus
Hammann, Peter (ed.); Schnutenhaus, Otto R. (honouree);  … - 1974
Persistent link: https://www.econbiz.de/10000049862
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
Bayón, Tomás (ed.); Bauer, Hans H. (honouree);  … - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003477547