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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589
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Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth - In: Journal of historical research in marketing 5 (2013) 3, pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
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Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter; Silberer, Günter; Engelhardt, Werner Hans - 1989
Persistent link: https://www.econbiz.de/10000092238
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Neuere Ansätze der Marketingtheorie : Festschrift zum 80. Geburtstag von Otto R. Schnutenhaus
Hammann, Peter (ed.); Schnutenhaus, Otto R. (honouree);  … - 1974
Persistent link: https://www.econbiz.de/10000049862
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
Bayón, Tomás (ed.); Bauer, Hans H. (honouree);  … - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003477547
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By his works ye shall know him (Matthew 7:16)
Crosier, Keith - In: Marketing intelligence & planning 29 (2011) 1, pp. 22-29
Persistent link: https://www.econbiz.de/10009006859
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Words of a feather : confessions of a Thomas Twitcher
Brown, Stephen - In: Marketing intelligence & planning 29 (2011) 1, pp. 9-21
Persistent link: https://www.econbiz.de/10009006869
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Commemorative issue in honour of Michael J. Thomas
Paliwoda, Stanley J. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009006875
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Legends in marketing: V. Kumar
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010201420
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Customer relationship management
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204928