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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna; Caruana, Albert - In: The journal of brand management : an international journal 21 (2014) 6, pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
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Toblerone : die Geschichte eines Schweizer Welterfolgs
Feuz, Patrick; Tobler, Andreas; Schneider, Urs; Feuz, Patrik - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003608361
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In aller Munde : einhundert Jahre Odol
Roth, Martin (contributor); Scheske, Manfred (contributor);  … - 1993
Persistent link: https://www.econbiz.de/10014271659
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Fortsetzung folgt : Kontinuität und Wandel von Wirtschaft und Gesellschaft
Hoose, Fabian (ed.); Beckmann, Fabian (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011566415
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The role of environmental industry in the regional reindustrialisation in Hungary
Baranyi, Béla (contributor) - 2009
Persistent link: https://www.econbiz.de/10003905119
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Očerki istorii Banka Rossii : regionalʹnye kontory i upravlenija
Krotov, Nikolaj Ivanovič - 2010
Persistent link: https://www.econbiz.de/10008657767
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From nano to space : applied mathematics inspired by Roland Bulirsch
Breitner, Michael H. (ed.); Bulirsch, Roland (honouree);  … - 2008
Persistent link: https://www.econbiz.de/10003504039